Celebrating Small Business Saturday 2024: Supporting Local Businesses

November 21, 2024 | By Tara Palacios, Director BizLaunch

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As the holiday season quickly approaches, shoppers are getting ready for one of the year’s busiest shopping weekends. While Black Friday and Cyber Monday often dominate the scene, another important day deserves attention — Small Business Saturday.

This 15th annual event, which falls on Saturday, Nov. 30, 2024 this year, is your opportunity to show your love to Arlington’s local retailers. Small Business Saturday has become a powerful movement in its short history, helping small businesses gain exposure and build stronger ties with their communities.

BizLaunch’s Creative Economy Director, Susan Soroko, interviewed the U.S. Small Business Administration’s (SBA)Washington Metropolitan District Office’s Director, Larry Web, on the Innovation Economy podcast to ask him about the importance of why consumers should support local businesses. He points out that when a community spends its tax dollars within its borders it is extremely beneficial to the community where that business resides. The podcast also addressed how the SBA supports small businesses needing funding and contracting opportunities.

Why Shop Small?

Small businesses are the backbone of our local economies. They create jobs, foster innovation, and help give communities their unique character. When you choose to shop small, you’re not just buying products or services — you’re investing in your community’s growth and success. At BizLaunch, we love our small businesses.

Here’s why shopping at small businesses matters:

  • Local Economic Impact: Money spent at local businesses tends to stay in the community, supporting local jobs, schools and infrastructure.
  • Unique Products: Small businesses often offer unique or handcrafted items you won’t find at large chain stores.
  • Personalized Service: Small business owners are passionate about what they do and often go the extra mile to provide exceptional customer service.
  • Community Building: Small businesses are key players in creating a vibrant, supportive community. They sponsor local events, charities and initiatives, giving back in ways that larger corporations can’t.

How to Support Small Businesses on Small Business Saturday

Participating in Small Business Saturday is easy, and every little bit helps! Here are some simple ways to get involved:

  • Shop Local: Visit local stores, boutiques, and markets. You can find everything from unique gifts to locally made goods. Check out the BizLaunch Business Directory to discover more shops!
  • Spread the Word: Tell friends and family about your favorite small businesses. Word-of-mouth recommendations can boost a small business’s visibility. Follow BizLaunch and Made in Arlington on social to discover new local brands! 
  • Shop Online: Many small businesses have online shops, so you can still support them if you cannot shop in person.
  • Leave a Review: Positive reviews on sites like Google or Yelp can help small businesses build trust with new customers and grow their reputation.
  • Gift Cards: Purchasing gift cards is a great way to support a business now and give a gift that lasts throughout the year.

Final Thoughts

This Small Business Saturday, make a conscious effort to support the small businesses in your area. Our friends at One More Page Books are also celebrating their Annual Small Business Weekend Passport 2024 on Nov.30. Whether shopping for gifts or just picking up something for yourself, your support can make a significant difference. Together, we can create a thriving local economy and ensure that the businesses that make our communities unique continue to flourish.

So, let’s make this Small Business Saturday the best one yet!

 

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